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In a world of constant change, shifting paradigms can quickly change the business environment. While transformation to data-driven, smart and digital business has turned out to be a new world order, understanding the broader environment in which the business operates has become the foundation for holistic strategy development. With interdependent business ecosystems, management of assets – human, intellectual, operational, capital and financial – that cross traditional enterprise boundaries emerged as one of the major problems for management and leadership. Sudden dialogue on the trendy acronym, VUCA (volatile, uncertain, complex and ambiguous) world – which the present scenario rightly reflects, is questioning the preparedness while creating a sense of urge to rethink how management practice should be altered. Influences of institutional and customers’ behaviours has become more intense and therefore, effective analysis of individual and managerial psychology has emerged as critical for organisational management and performance. 

Adding to these, shifting patterns in globalisation are raising new concerns about future of global trade and economy. 

In such accelerating business environment, strategy-making involves having an awareness of the big picture and finding ways to play a role in it. Insights into the changing business environment can capture true value and benefit their strategic positions in the future, if organisations can convert them into action. Exhaustive research, therefore, has to be carried out to explore how theory and research can be integrated into business academics and management practice suitable for this shifting global environment. 


Bharathidasan Institute of Management, P.O. Box. No 12, MHD Campus, BHEL Complex,

Tiruchirappalli, Tamil Nadu, India 620014.

Telephone:+91 431 2520 502/796

Fax:+91 431 2520 733



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